Globally renowned designer and couturier Abhinav Mishra forays into the bridal segment for the first time with a spectacular new Bridal Couture Collection. This collection celebrates the ties that bind us in everlasting love when two hearts unite and souls become one. With this special collection, the couturier brings you pieces of our traditions and our rich heritage where marriage isn’t just a wedding, it is an unforgettable moment in the time leading into a lifelong sparkling journey filled with love, laughter, family, and everything dreams are made of.           

Indian weddings are not just a tradition but a celebration of love between two souls, families, and bonds and the meaning is far deeper than a ‘wedding’, it is a marriage of hearts. There are different components that elegantly create a traditional ritual of bridal clothing that is passed down as a symbol of culture and heritage. The very essence of the bridal heirloom is one of the main reasons why the designer chose to create his first-ever collection of bridal wear for both men and women.

Abhinav’s bridal couture ties a knot of traditions with hues of ‘laal rang’ which is considered auspicious, as red is a color of love, prosperity, and a new life. The line consists of traditional silhouettes including gold etched lehengas, intricate blouses with motifs, and tulle odhanis worn by brides for their special day. 

The collection is handcrafted keeping in mind the heritage & culture of our Indian weddings using elegant techniques like the traditional Zari where the thread is woven into fabrics to make intricate patterns and elaborate designs, authentic Rajasthani Tikdi, hand-embroidered Dabka, traditional Nakshi embroidery, and the twisted stitch Marodi along with Gota work as well as the signature Sheesha (Mirror-work) that the brand is now synonymous for.

“I'm delighted to announce my first ever bridal collection. Weddings have always fascinated me whether it was a family wedding or a friend’s wedding. I've been drawn toward the institution of marriage, the rituals, and the meaning it holds. Today whether it is Rani Pink Weddings or Abhinav Mishra Design/Couture label I am still drawn to it. The entire brand is built on the concept of Indian Weddings and Celebrations so what better way to launch our first-ever bridal collection for men and women. 

I look forward to inviting you for the wedding of the season with our new campaign.” - Abhinav Mishra